Alibaba's Ele.me goes on 3 billion yuan summer spending spree to fight competition

Alibaba's Ele.me goes on 3 billion yuan summer spending spree to fight competition



China’s Ele.me, the online food delivery company acquired by Alibaba Group Holding Ltd, will spend one billion yuan ($147.31 million) each month this summer on subsidies and marketing as competition in the sector reaches fever pitch.





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