What Are “Long-Tail Keywords” And Why Do They Matter?

What Are “Long-Tail Keywords” And Why Do They Matter?

Highly relevant keywords play a significant role in improving your search engine rankings. But have you heard of long-tail keywords?

What Are Long-Tail Keywords?

When we think of keywords, we often think of short 1-2 word phrases that we would like our website to rank for. However, it can often be very difficult to rank on the first page of Google for these short and highly competitive keywords.

One of our blogs got more than 1,000,000 visitors per month without having a single post on the first page of Google for our primary keywords! Instead, the focus was on long-tail keywords…


Long-tail keywords are more specific keyword phrases that more accurately describe the problem or question your readers have.

For example, let’s say you have a dog training website…

It will be quite difficult to rank for the generic phrase “dog training.” It’s just too broad.

  • However, it will be much easier to write a series of articles on various types of dog training.
  • Training your dog to follow basic commands
  • Training your dog to heel on a leash
  • Training your dog to eat more slowly
  • Training your dog to come

Here’s a great graphic from SEMrush that demonstrates what I’m saying:

SEMrush long-tail keyword illustration

Getting super focused on long-tail keywords can help your website rank much faster than trying to be on page one for the most competitive term in your industry.

Ironically, getting your website ranked for multiple long-tail keywords can also improve your perceived authority and improve your ranking for the more challenging keyword phrases. It’s a win-win.

What if there were a tool that could help you easily identify the best long-tail keywords for your site? Well, there is… LongTailPro is a simple yet very effective tool that allows you to quickly identify keyword phrases that you can easily and quickly rank for!

And just for you, we’ve worked out a special offer for our readers so that you can save 30% off of their already VERY reasonable prices. Watch the video below and let me know what you think about it.

Find Long-Tail Keywords - Rank Higher In Google

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